Do you want to learn some valuable marketing skills this April? Courtney Associates offer vital courses that are key to mastering important business skills and tasks, as they aim to make you the best and most employable employee possible with their range of courses. From marketing to sales they have courses in all the key skills needed for business ordinated jobs as they aim to help you or your employee gain very important new skills this Spring. They have learning centres across the UK: like Birmingham, Leeds, Liverpool and Manchester in order to make sure that they are able to cater to a wide range of people with their bespoke courses.One of their most popular courses is their Master Class in Successful Marketing Course which will teach the students vital marketing skills and tools. Ask any person involved in Marketing and they will tell you that marketing is a competitive and ever changing industry. With the evolution of marketing through digital media, iPhone’s, text, email, social media, blogs, web sites etc., the marketer has to change too or stay like a dinosaur, whilst competitors target their market. This is why they offer this course in order to teach you how to deal with modern ways of marketing.
Course Outline
This intensive 1 day course aims to allow delegates to understand how to
- maximise their in-house knowledge
- to target their market effectively
- develop the right message to the target market
- know their target audience and use the right media vehicle to deliver their message to that target audience
- More importantly set up procedures to monitor and control their marketing efforts, to understand what works and what does not work for your business. This 1 day workshop will enable you to develop your own individual Marketing Plan for future implementation within your organisation.
Suitability – Who should attend?
This course is targeted at any member of staff who works in a Marketing environment, from new comers to experienced staff who want to expand their marketing knowledge and gain “tips and techniques” on how to plan your successful marketing campaign.
Course Content
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Learning Objectives
- Recognise what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get your name known.
• Develop your marketing brand
• Know your market, customers and stakeholders
• Market Research methods
• Is there a niche market for your product/service?
• Chase only one rabbit
• Develop you individual Marketing Plan
• Analysis, Strategy, Implementation, Monitor and Control
• Manage the risks SWOT and PESTLE analysis.
INTRODUCTION TO THE FIELD OF MARKETING
On this course, delegates will cover the following topics:
• Pre-Assignment Review
• Defining Marketing
• Recognising Trends
• Market Research – Desk and Field
• Strategies for Success
• Mission Statements
• Brochures
• Trade Shows
• Developing a Marketing Plan
• Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
• Boston Group Matrix
• SWOT and PESTLE Analysis
• Increasing Business
• Saying “No” to New Business
• Advertising
• Networking
• Social Media and SEO
• Action Planning
• Defining Marketing
• Recognising Trends
• Market Research – Desk and Field
• Strategies for Success
• Mission Statements
• Brochures
• Trade Shows
• Developing a Marketing Plan
• Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
• Boston Group Matrix
• SWOT and PESTLE Analysis
• Increasing Business
• Saying “No” to New Business
• Advertising
• Networking
• Social Media and SEO
• Action Planning
This course is happening on:
- 26th May 2015 - Manchester
- 8th May 2015 - Liverpool
- 9th June 2015 - Birmingham
