Courtney Associates | Master Class in Successful Marketing

Spring is a time for new begging's. So, why not lean some invaluable business skills with Courtney Associates as they specialize in business based course in order to help you gain a range of skills that will make you a more important employee. They run their courses from 5 key city centre locations which are Manchester, Liverpool, Leeds, London and Birmingham which means they are able to provide their training courses fully across the North of England. They run public/open courses that includes a wide range of different subjects in the field of Leadership and Management which are carefully designed and crafted to address the specific learning needs of the individual learner in a fun, participative and engaging way. 

Courtney Associates do course called A Master class in Successful Marketing which will teach new methods to marketing that will give you the skills to be a valuable employee. With the evolution of marketing through digital media, iPhone’s, text, email, social media, blogs, web sites etc. Thus, the marketer must stay up to date with these methods to make sure they are fully skilled in their industry and invaluable to any employee.





The course outline:

Course Outline

This intensive 1 day course aims to allow delegates to understand how to maximise their in-house knowledge, to target their market effectively, develop the right message to the target market, know their target audience and use the right media vehicle to deliver their message to that target audience. More importantly set up procedures to monitor and control their marketing efforts, to understand what works and what does not work for your business. This 1 day workshop will enable you to develop your own individual Marketing Plan for future implementation within your organisation.

Suitability – Who should attend?

This course is targeted at any member of staff whose works in marketing from new comers to experienced staff who want to expand their marketing knowledge and gain “tips and techniques” on how to plan your successful marketing campaign.

Course Content

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

• Recognise what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get your name known.
  • Develop your marketing brand
  • Know your market, customers and stakeholders
  • Market Research methods
  • Is there a niche market for your product/service?
  • Chase only one rabbit
  • Develop you individual Marketing Plan
  • Analysis, Strategy, Implementation, Monitor and Control
  • Manage the risks SWOT and PESTLE analysis.

INTRODUCTION TO THE FIELD OF MARKETING

On this course, delegates will cover the following topics:

• Pre-Assignment Review
• Defining Marketing
• Recognising Trends
• Market Research – Desk and Field
• Strategies for Success
• Mission Statements
• Brochures
• Trade Shows
• Developing a Marketing Plan
• Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
• Boston Group Matrix
• SWOT and PESTLE Analysis
• Increasing Business
• Saying “No” to New Business
• Advertising
• Networking
• Social Media and SEO
• Action Planning

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